England Rugby: BTS

For the third year running Lux Monkey have created video content for the launch of the England Rugby Kit.
The new England ‘All Black’ kit has created quite a stir both here in the UK and especially in New Zealand,
who hosted the 2011 Rugby World Cup.

Lux Monkey documented the journey as Nike launched the controversial kit.
Shooting the behind the scenes viral, as well as retail coverage, game day coverage, outdoor activity,
digital activity and interviews with the team and manager.