6 Nations

October 2011

Nike > Nike Rugby

Lux Monkey went in-store at Nike Town London for a video shoot in front of a live audience. The England Rugby team were put through their paces performing dives, kicks and Chris Ashton’s famous ‘swallow dive’. Filmed at 900 frames per second on a Phantom HD camera, the final edit went viral and gained a huge PR response, leading to over one million online hits.

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